26 April 2017
New Visual Identity for ‘RDS Venue’
International markets targeted by Ireland’s best known conference and events centre
For the first time ‘RDS Venue’ will be used as a separate visual identity from the main RDS brand. This departure will help the RDS venue operations market themselves with greater clarity to international markets and will be used in conjunction with the tagline: Where Extraordinary Events Happen Everyday.
Speaking about the move, Chief Executive of the RDS, Michael Duffy said: “Last year conferences at the RDS increased by 40% on 2015. These included a host of new events aimed at target markets in Ireland such as Zeminar and Uprise, but it also included a number of large international events such as the International Air Transport Association’s AGM and IUFoST – World Congress of Food Science and Technology who brought their audience with them. This is not only good for the RDS and immediate surrounding area, but ultimately economically beneficial for the city of Dublin. The ‘RDS Venue’ identity will give us greater clarity when speaking to potential international clients.”
Further international conferences happening in the RDS in 2017 and 2018 include the Airline Economics Dublin Aviation Summit, SaaStock, the Keystone Symposium on Cell Death and Inflammation, the fourth Global Forum on Human Resources for Health, the 2018 HETI World Congress and the World Meeting of Families 2018.
Speaking on foot of the identity launch, Ciara Gallagher, Head of Business Tourism and Events for Failte Ireland, said: “The ‘RDS Venue’ identity is a very welcome move, as the RDS is one of the key Irish venues in the MICE (Meetings, Incentives, Conferences and Events) space and business tourism is one of the highest yielding sectors in tourism at the moment. Ireland has ambitious targets to win €157m worth of business events this year. The clear offering that this identity brings should help convert leads into fulfilment and bring more international business conferences to Dublin in the years ahead.”
The RDS commercial operations, which include the venue and leasing of on-campus office developments, provide the majority of funding that allows the RDS to finance its philanthropic work programme. In total, the RDS spent €2.4 million in 2016 across the areas of arts, science, agriculture and enterprise in order to fulfil the Society’s mission of seeing Ireland thrive culturally and economically. The most recent example of this took place last week when Soprano Sarah Brady was awarded €15,000 as the 2017 RDS Music Bursary recipient, the single biggest music bursary prize in Ireland.
Picture left to right: Marita Connors (RDS Marketing Manager), Sam Johnson (Dublin Convention Bureau Manager), Ciara Gallagher (Failte Ireland, Head of Business Tourism & Events)